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Performance Marketing
4.2X ROAS on LinkedIn Ads for an Enterprise Platform Brand
Enterprise Platform Brand·Enterprise Software
Key Results
4.2x
Blended ROAS
-58%
Cost per opportunity
$3.1M
Pipeline from paid
+212%
CTR on ABM creative
The Challenge
An enterprise platform brand spending $80K/month on LinkedIn Ads had a blended ROAS of 1.1x. Reporting was disconnected from the CRM, creative was generic, and targeting was hitting the same saturated audience month after month with no in-market filter.
Our Solution
Ideabazi rebuilt the LinkedIn program with intent-tiered audiences, account-level creative variants, offline conversion tracking back to HubSpot opportunities, and a strict 90-day creative refresh cadence. Bid strategy was switched from cost cap to manual with daily pipeline-weighted optimization.
"LinkedIn went from a brand line-item to our highest-ROI paid channel. We finally know what every dollar produces."
Director of Paid Acquisition · Enterprise Platform Brand