Marketing Insights & Operator Playbooks
Actionable strategies on multi-channel lead generation, paid acquisition, and lead operations — written by practitioners, not theorists.
Fractional CMO vs Full-Time CMO: Cost and ROI
Fractional CMO vs full-time CMO compared on cost, speed and fit, with a decision framework for brands deciding how to lead growth.
LinkedIn Ads for B2B: A 4x ROAS Playbook
How B2B brands run LinkedIn ads for qualified pipeline: account targeting, creative and CRM feedback, from the LinkedIn ads agency behind a 4.2x ROAS.
What Is RevOps? A Practical Guide for B2B Teams
What RevOps (revenue operations, or lead operations) covers, how CRM, lead routing and attribution fit together, and when to bring in a RevOps agency or CRM consultant.
B2B Sales Funnel Stages and Where Pipeline Leaks
The B2B sales funnel stage by stage, where qualified leads usually leak, and how lead scoring, routing and a marketing audit find the gaps.
ABM Playbook: Targeting, Plays and Measurement
An account-based marketing playbook: choosing target accounts, running ABM plays across LinkedIn and outbound, and measuring pipeline impact.
B2B Lead Generation Strategies That Build Pipeline
B2B lead generation strategies that create qualified pipeline, and how to decide between in-house, outsourced lead generation or an agency.