Lead Generation Case Studies
How operator-led lead generation, paid acquisition, and lead operations shipped measurable pipeline, CPL, and ROAS outcomes for brands spending $10K–$250K/month on marketing.
How We Cut Sales Cycle by 67% for a High-Growth Subscription Brand
A subscription brand spending $65K/month on paid acquisition was watching deals stall in the middle of the funnel. Average sales cycles had ballooned to 94 days, forecast accuracy was below 60%, and the CRM contained four conflicting versions of pipeline truth across sales, marketing, and finance. Leadership could not commit to a quarterly number with confidence.
8X Qualified Lead Improvement Through Intent-Driven Lead Generation
A vertical software company spending $110K/month on paid acquisition was generating leads at $850 each with a conversion-to-qualified-lead rate below 9%. The team was running broad-funnel paid campaigns and webinar nurtures without intent signals, producing volume but no pipeline quality.
4.2X ROAS on LinkedIn Ads for an Enterprise Platform Brand
An enterprise platform brand spending $80K/month on LinkedIn Ads had a blended ROAS of 1.1x. Reporting was disconnected from the CRM, creative was generic, and targeting was hitting the same saturated audience month after month with no in-market filter.