B2B Lead Generation & Performance Marketing Agency
Ideabazi engineers performance lead generation systems for brands spending $10K–$250K/month on marketing. Paid acquisition, lead operations, and growth leadership — unified to lower cost per lead and compound qualified pipeline.
Led by Dave Banerjee · 28 years in marketing · 30-day money-back guarantee
ROAS and CPL figures come from individual client case studies; your results will differ. See the case studies behind them.
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Last-click attribution lies. Your dashboards disagree. You're spending more every month to hit the same lead volume — without knowing which channel is leaking.
Google, Meta, LinkedIn, programmatic — money goes everywhere. Without server-side tracking and full-funnel attribution, you can't kill the losers or scale the winner.
There's no shared definition of qualified, no unified handoff, no source of truth on what's actually working. So every quarter becomes a finger-pointing exercise.
This isn't a budget problem. It's an engineering problem.
And it's fixable.
One client, start to finish
An enterprise platform brand spending $80K/month on LinkedIn Ads had a blended ROAS of 1.1x. Reporting was disconnected from the CRM, creative was generic, and targeting was hitting the same saturated audience month after month with no in-market filter.
Ideabazi rebuilt the LinkedIn program with intent-tiered audiences, account-level creative variants, offline conversion tracking back to HubSpot opportunities, and a strict 90-day creative refresh cadence. Bid strategy was switched from cost cap to manual with daily pipeline-weighted optimization.
Client: Enterprise Platform Brand (Enterprise Software). Results depend on budget, market and sales follow-up; yours will differ. Headline figures above (pipeline, ROAS, cost per lead) are drawn from client engagements like this one.
Read the full case studyThe free Pipeline Diagnostic
Where leads and budget drop out today: paid channels, forms, routing, CRM stages and reporting.
The issues ranked by likely impact and effort, so you know what to fix first and what can wait.
A week-by-week outline you can run with your own team, a freelancer, or us. Your call.
Monthly spend, channels, CRM and your biggest headache. About a minute.
Our founder looks at your setup. No junior handoff, no automated report.
Plus an optional 30-minute call to walk through them. Skip it if you prefer reading.
Implementation is optional. If you don't reply, we don't chase you with a sequence.
Is this for you?
Usually a channel mix or targeting problem. We cut waste first, then scale what works.
See Paid AcquisitionBuyers ask ChatGPT and Perplexity before they ask you. We build websites AI can read and cite, wired straight into your CRM.
Most agencies add another channel when leads dry up. We fix the plumbing first: tracking, routing, follow-up. Then we spend more where the numbers say it's working.
Ideabazi is a B2B lead generation and performance marketing agency that engineers pipeline, not campaigns. We unify multi-channel lead generation, paid acquisition, lead operations, and fractional growth leadership into one system for brands spending $10K–$250K/month on marketing — so your ads, your CRM and your plan stop working against each other. You end up paying less per qualified lead and can forecast pipeline with a straight face.
Multi-Channel Lead Generation
Fill pipeline with qualified, sales-ready leads. ABM, intent data, content syndication, outbound, and landing-page CRO — measured on cost per qualified lead, not form fills.
Who it's for
Brands spending $10K+/mo on marketing but not seeing qualified pipeline grow proportionally to spend.
The outcome
Your pipeline fills with leads sales actually wants to call. Cost per qualified lead drops as the engine compounds.
Paid Acquisition & Performance Media
Engineered paid media across Google, Meta, LinkedIn, TikTok, and programmatic. Server-side tracking, full-funnel attribution, and revenue-tied campaign architecture.
Who it's for
Brands spending $10K–$250K/mo on paid media without clear pipeline attribution or consistent ROAS.
The outcome
Every ad dollar ties back to qualified pipeline. CPL drops, ROAS compounds, channel mix gets ruthlessly efficient.
Lead Operations & CRM Infrastructure
The plumbing behind a high-converting lead engine: CRM architecture, lead routing, attribution, lifecycle automation, and the dashboards that make every dollar accountable.
Who it's for
Brands whose lead routing is broken, attribution is fragmented, or CRM has become the bottleneck instead of the engine.
The outcome
Leads route in seconds. Attribution is bankable. Sales and marketing operate from one data layer.
Fractional Growth Leadership
Senior growth leadership embedded in your operating cadence. Strategy, channel mix, team mentorship, and weekly accountability — at a fraction of full-time cost.
Who it's for
Founders or CEOs who need senior growth leadership but can't yet justify a $250K+ full-time CMO hire.
The outcome
Strategic direction without the overhead. Your team gets a senior operator running point on growth.
AI Agency: AI SDR, AI Search & Automation
AI SDR outreach to your target buyers, AI search visibility (GEO & AEO) so ChatGPT and Google AI Overviews cite you, and AI lead handling that replies to every lead in seconds.
Who it's for
Brands that want AI working on lead generation, with humans approving messaging and handling real conversations.
The outcome
More buyers reached and answered faster, with every AI step measured by qualified pipeline.
Four structured steps. Clear deliverables at every stage. No ambiguity, no scope creep.
Full-funnel analysis of your paid channels, lead flow, CRM, and attribution. We find where leads and ad spend are leaking.
Multi-channel lead generation and paid acquisition strategy designed for your monthly ad spend and ICP.
Deploy campaigns, landing pages, and CRM workflows. Paid media, lead routing, and tracking go live together.
Continuous lead-flow optimization. Weekly sprints, monthly reviews, quarterly strategy recalibration.
Real outcomes from real brands across services, e-commerce, B2B, and DTC. Every number is verified and tied to pipeline or revenue.
Pipeline Growth in 6 Months
Unified CRM data across 4 tools, built multi-touch attribution, and launched intent-based ABM campaigns. Qualified pipeline went from $1.2M to $4.9M quarterly.
VP of Marketing
Series A Fintech Platform
ROAS at $150K/mo Spend
Rebuilt channel mix, deployed server-side tracking, and engineered a creative testing framework. ROAS held at 4.6X while ad spend scaled from $60K to $150K monthly.
Head of Growth
DTC Wellness Brand ($8M/yr)
Lower Cost Per Lead
Lead-ops rebuild, ABM layering, and outbound sequencing. CPL dropped from $1,800 to $1,062 while qualified pipeline volume increased 68%.
CEO & Co-Founder
Mid-Market Consulting Firm
I'm Dave Banerjee. 28 years in growth. I've built and scaled lead generation and revenue systems for 100+ brands, from scrappy challengers to large enterprises. Before IdeaBazi, I worked with brands like Ogilvy, Unilever, and Snapchat.
I founded IdeaBazi because I kept seeing the same problem: smart founders, good products, broken revenue systems. Marketing generates leads nobody follows up on. Sales blames marketing. Nobody can tell you which dollar created which deal.
I built IdeaBazi to fix that. Not with more tactics. With systems that still work when nobody's watching them.
"Revenue isn't a marketing problem or a sales problem. It's a systems architecture problem. Fix the system, and the numbers follow."
— Dave Banerjee, Founder
No hand-offs to a junior team after the sale. Here's what working with us looks like week to week.
I review your Diagnostic myself
Every free Pipeline Diagnostic is read and signed off by me before it reaches you.
One senior owner on your account
You get one named person who owns the number. Not a rotating cast of account managers.
A weekly review you can sit in on
Every week: what we changed, what moved, what we're doing next. Short, numbers first.
Fix first, then spend
We audit tracking, routing and follow-up before adding budget, so new spend isn't poured into leaks.
Every engagement starts with clarity. Pick the model that fits your stage.
Diagnostic vs. Audit: the free Diagnostic shows you what to fix first; the paid Audit is a full account-level deep dive with an implementation plan.
Not sure? Find the right offerFree entry offer
Review of paid channels, lead operations, CRM data and attribution gaps. Top priority fixes and a 90-day roadmap outline in 5 business days.
What changes: You know where money and leads leak, and what to fix first.
One-time, deliverable-based
Full account-level deep dive with a detailed implementation plan, owners and timelines.
What changes: Your team gets a step-by-step fix plan with owners and dates.
Covered by our 30-day money-back guarantee.
Monthly retainer
Senior growth leadership embedded in your operating cadence. Strategy ownership, channel mix, weekly review.
What changes: One senior person owns the number and runs the weekly review.
Covered by our 30-day money-back guarantee.
Project-based
End-to-end design and deployment of paid acquisition, lead operations, and lifecycle automation. The full engineered engine.
What changes: Ads, CRM and follow-up run as one system you can measure.
Covered by our 30-day money-back guarantee.
All paid engagements include a 30-day money-back guarantee tied to pre-agreed KPIs (cost per lead, qualified pipeline, ROAS). Miss the targets, don't pay.
Don't just take our word for it. Here's what our clients say about the measurable impact we've delivered.
"IdeaBazi's performance marketing expertise transformed our enrollment numbers. We achieved 520% ROAS within just 4 months through their comprehensive omnichannel strategy."
"The 360-degree performance marketing approach reduced our customer acquisition cost by 67% while tripling our conversion rates. Best marketing investment we've ever made."
"Their advanced attribution modeling gave us unprecedented visibility into our marketing performance. ROI increased by 340% in 6 months. Game-changing partnership."
Tap any to expand.
Tell us about your setup. You get a leak map, a ranked fix list and a 90-day roadmap within 5 business days. No contract.
Phone
+1 (916) 220-6412Location
Newark, Delaware — serving brands across the USA
30-day money-back guarantee on all paid engagements with pre-agreed KPIs.
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