Paid Acquisition That Turns Ad Spend Into Predictable Pipeline
Multi-channel paid media across Google, Meta, LinkedIn, TikTok, and programmatic. Full-funnel attribution. Real results, not vanity metrics.
What is Performance Marketing?
Performance marketing is paid acquisition where every dollar of spend ties to a measurable outcome — a lead, a sale, or pipeline created. It spans paid search, paid social, programmatic, and influencer bought on a CPA basis. Success is measured by cost per acquisition, ROAS, and incremental contribution.
Who Needs Paid Acquisition?
Brands scaling paid acquisition with predictable unit economics across Meta, Google, and TikTok
High-AOV service brands needing qualified phone calls, booked appointments, and quote requests
Sales-led brands using LinkedIn, Google, and programmatic to reach decision-makers
Paid Acquisition Capabilities
Full-funnel paid media management optimized for cost per qualified lead and pipeline created
Full-Funnel Attribution
Multi-touch attribution from ad click to closed deal. Every dollar of spend ties back to pipeline and revenue inside your CRM.
Google, Meta, LinkedIn, TikTok
Expert management across the major paid platforms. The right channel mix is selected around your buyer, not around what we happen to be best at.
Revenue Optimization
We optimize for cost per qualified lead and pipeline created — not impressions, clicks, or vanity engagement metrics.
Creative Strategy
Systematic creative testing every two weeks. Hooks, formats, and offers tested against real conversion data — not designer instinct.
Our Paid Acquisition Process
A battle-tested methodology for scaling paid media profitably
Performance Audit
Deep analysis of current campaigns, creative assets, tracking setup, and attribution to identify optimization opportunities.
Channel Strategy
Design optimal media mix across LinkedIn, Google, Meta based on your B2B customer journey and buying cycle.
Creative Framework
Develop modular creative system with clear testing hypotheses for each buyer persona and funnel stage.
Tracking Setup
Implement server-side tracking, conversion APIs, and custom data layers for accurate measurement despite privacy changes.
Campaign Build
Structure campaigns for maximum efficiency with proper audience segmentation, bidding strategies, and budget allocation.
Launch & Iterate
Go live with rigorous monitoring, rapid optimization cycles, and continuous creative testing.
Scale Winners
Identify winning combinations and systematically increase spend while maintaining efficiency metrics.
Expand & Diversify
Test new channels, audiences, and creative angles to drive continued growth and reduce platform risk.
How Paid Acquisition Connects to Our Other Services
Paid acquisition fuels every other channel. Captured leads flow into multi-channel lead generation nurture programs, while campaign data feeds lead operations attribution models for full-funnel visibility.
Paid Acquisition Pricing
Flat-fee pricing that aligns with your success
Starter
+ $10K min ad spend
For B2B companies starting their paid media journey
- 2 platforms (LinkedIn + Google)
- Weekly optimization
- Basic creative strategy
- Monthly reporting
- Email support
Growth
+ $50K min ad spend
For scaling B2B companies with aggressive pipeline goals
- 4 platforms
- Daily optimization
- Full creative strategy
- Server-side tracking
- Weekly reporting
- Dedicated strategist
- Slack support
Enterprise
$200K+ ad spend
For enterprises requiring full-service performance
- Unlimited platforms
- Real-time optimization
- In-house creative team
- Custom attribution
- MMM analysis
- Dedicated team
- 24/7 support
Paid Acquisition Technology Stack
The platforms powering our paid media campaigns
Paid Acquisition FAQ
Common questions about paid media and performance marketing
Get My Free Paid Media Audit
We will benchmark your current campaigns and show you the fastest path to lower cost per lead.
Request Paid Media Audit
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