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Lead Generation
8X Qualified Lead Improvement Through Intent-Driven Lead Generation
Vertical Software Company·Vertical Software
Key Results
8x
Qualified lead lift
32%
Lead-to-SQL conversion
-71%
Cost per SQL
$6.2M
Sourced pipeline
The Challenge
A vertical software company spending $110K/month on paid acquisition was generating leads at $850 each with a conversion-to-qualified-lead rate below 9%. The team was running broad-funnel paid campaigns and webinar nurtures without intent signals, producing volume but no pipeline quality.
Our Solution
Ideabazi rebuilt the demand engine around 6sense intent data, layered account-based orchestration on top of LinkedIn and programmatic display, and shipped a fully-instrumented lifecycle in HubSpot. Content was re-cut by buying stage, and outbound plays were sequenced against in-market accounts only.
"We stopped chasing vanity lead counts and started shipping in-market accounts. Pipeline doubled in two quarters."
Head of Demand Generation · Vertical Software Company