Google Ads audit that ends with a plan you can act on
A Google Ads audit reviews your account structure, targeting, bids, tracking and landing pages to find wasted spend and missed pipeline. Ideabazi's paid Pipeline Audit covers your PPC accounts at account level and delivers an implementation plan with owners and timelines.
What our PPC audit checks
We review every part of the account that affects cost per qualified lead, and check that conversions in Google Ads match what reaches your CRM.
- Account and campaign structure
- Keywords, search terms and negative keywords
- Bidding strategy and budget allocation
- Conversion tracking and CRM matching
- Ad copy, landing pages and form quality
What you receive
You receive prioritised findings and an implementation plan with owners and timelines. Your team can run it, or we can implement it for you.
Price and guarantee
The Pipeline Audit starts at $2,500 and includes a 30-day money-back guarantee tied to KPIs we agree before we start. If you'd like a lighter first look, the free Pipeline Diagnostic reviews your channels in 5 business days.
Frequently asked questions
What is included in a Google Ads audit?
A Google Ads audit should cover account structure, keywords and search terms, negative keywords, bidding, budgets, conversion tracking, ads and landing pages. Ideabazi also checks that Google Ads conversions match qualified leads in your CRM, because optimising to bad conversions wastes spend.
How much does a PPC audit cost?
Ideabazi's paid Pipeline Audit starts at $2,500 and covers your paid channels at account level, with an implementation plan and a 30-day money-back guarantee tied to pre-agreed KPIs. A free Pipeline Diagnostic is available for a high-level review first.
Find out where your pipeline leaks
The free Pipeline Diagnostic reviews your paid channels, lead operations, CRM data and attribution, and gives you a 90-day roadmap outline in 5 business days.
Get My Free Pipeline Diagnostic