A paid media agency that reports on pipeline, not clicks
A paid media agency plans, buys and optimises your advertising across search and social. Ideabazi runs paid media for brands spending $10K–$250K a month on marketing, managing Google, Meta, LinkedIn and TikTok against cost per qualified lead — with CRM feedback so budget follows the channels that create pipeline.
What our paid media management includes
We own the whole paid media function: strategy, campaign builds, creative testing, tracking and reporting. Every platform feeds your CRM, so optimisation is based on which spend becomes qualified pipeline.
- Google Ads: Search, Performance Max, YouTube
- Meta, LinkedIn and TikTok campaigns with creative testing
- Server-side tracking and conversion APIs
- Full-funnel attribution and weekly pipeline reporting
How we measure paid media
Clicks and impressions are diagnostics, not results. We measure cost per qualified lead, cost per opportunity and pipeline created per channel — then move budget to whatever beats the target. Our portfolio averages 4.2X return on ad spend.
Who this is for
Brands spending $10K–$250K a month on marketing and paid media whose results have plateaued, whose reporting stops at the platform, or whose agency optimises for metrics that never reach the sales team.
What it costs to work with Ideabazi
Every engagement starts with a free Pipeline Diagnostic. A full Pipeline Audit starts at $2,500, Fractional Growth Leadership starts at $5,000 a month, and a Full Lead Engine Build starts at $15,000. Ad spend is paid directly to the ad platforms.
Frequently asked questions
What does a paid media agency do?
A paid media agency plans, buys and optimises advertising across platforms like Google, Meta, LinkedIn and TikTok. A performance-focused one manages spend against cost per qualified lead and pipeline, feeding CRM outcomes back into the platforms so budget follows real revenue.
How is a paid media agency different from a performance marketing agency?
The terms overlap heavily. Paid media agency usually means hands-on buying and optimisation of ad platforms; performance marketing agency implies broader accountability for measurable results, including landing pages, tracking and attribution. Ideabazi does both as one service.
What budget do I need to work with a paid media agency?
Ideabazi works with brands spending $10K–$250K a month on marketing and paid media. Below that, a focused audit is usually the better first step; the free Pipeline Diagnostic tells you where the money is going in 5 business days.
Find out where your pipeline leaks
The free Pipeline Diagnostic reviews your paid channels, lead operations, CRM data and attribution, and gives you a 90-day roadmap outline in 5 business days.
Get My Free Pipeline Diagnostic