A PPC audit that covers every paid channel, not just Google
A PPC audit reviews your paid advertising accounts to find wasted spend, broken tracking and missed pipeline. Ideabazi's paid Pipeline Audit covers Google, Meta, LinkedIn and TikTok at account level, checks that ad-platform conversions match qualified leads in your CRM, and ends with an implementation plan that has owners and timelines.
What a PPC audit checks
Every part of your paid accounts that affects cost per qualified lead: structure, targeting, bids, budgets, creative, landing pages and tracking. We also check the handoff into your CRM, because optimising ad platforms to conversions that never become pipeline is the most expensive mistake in paid media.
- Account and campaign structure across Google, Meta, LinkedIn and TikTok
- Keywords, audiences, bids and budget allocation
- Conversion tracking, server-side events and CRM matching
- Ad creative, landing pages and form quality
What you receive
You receive prioritised findings and an implementation plan with owners and timelines. Your team can run it, or we can implement it for you. If you want a lighter first look, the free Pipeline Diagnostic reviews your channels in 5 business days.
Price and guarantee
The Pipeline Audit starts at $2,500 and includes a 30-day money-back guarantee tied to KPIs we agree before we start. Miss the targets, get a full refund.
Frequently asked questions
What is a PPC audit?
A PPC audit is a structured review of your paid advertising accounts — structure, targeting, bids, budgets, creative, landing pages and conversion tracking — to find wasted spend and missed pipeline. The most useful audits also verify that ad-platform conversions match qualified leads in your CRM.
How much does a PPC audit cost?
Ideabazi's paid Pipeline Audit starts at $2,500 and covers your paid channels at account level, with an implementation plan and a 30-day money-back guarantee tied to pre-agreed KPIs. A free Pipeline Diagnostic is available for a high-level review first.
How is a PPC audit different from a Google Ads audit?
A Google Ads audit covers one platform. A PPC audit covers every paid channel you run — Google, Meta, LinkedIn, TikTok — plus how they share budget and how their conversions compare in your CRM. Ideabazi's Pipeline Audit does both.
Find out where your pipeline leaks
The free Pipeline Diagnostic reviews your paid channels, lead operations, CRM data and attribution, and gives you a 90-day roadmap outline in 5 business days.
Get My Free Pipeline Diagnostic