B2B lead generation agency built around pipeline, not lead counts
Ideabazi engineers B2B lead generation systems for brands spending $10K–$250K a month on marketing. Our clients have seen 8x more qualified leads, a 4.2x return on LinkedIn ads and sales cycles cut by 67%, because channels, paid media, CRM routing and attribution run as one engine.
What a B2B lead generation agency does
A B2B lead generation agency finds, attracts and qualifies business buyers for you, then hands sales a steady flow of real conversations. Ideabazi runs that as one system: channels, paid media, lead routing and reporting are built and measured together.
- Multi-channel lead generation across search, social, outbound and content
- Paid acquisition managed against cost per qualified lead, not clicks
- Lead operations: CRM setup, routing, scoring and follow-up automation
- Attribution so you can see which spend creates pipeline
Who we work with
We work with B2B brands spending $10K–$250K a month on marketing and paid media that need more qualified pipeline from the budget they already have. We are industry-fluid: the system matters more than the vertical.
Client results
Our clients judge us on pipeline, not lead counts. These three engagements show what happens when channels, paid media, CRM and attribution run as one engine. Clients are named by type to protect their confidentiality.
8x more qualified leads for a vertical software company
Spending $110K a month on paid acquisition, this company paid $850 per lead and qualified fewer than 9% of them. We rebuilt lead generation around buyer-intent data, account-based LinkedIn and display campaigns, and a fully tracked lead lifecycle in HubSpot.
- 8x more qualified leads
- 32% lead-to-sales-qualified conversion
- 71% lower cost per sales-qualified lead
- $6.2M in sourced pipeline
4.2x return on LinkedIn ads for an enterprise platform brand
This brand spent $80K a month on LinkedIn ads at a 1.1x return, with reporting disconnected from its CRM. We rebuilt targeting by buyer intent, tailored creative to target accounts, and fed closed opportunities back from HubSpot so spend followed pipeline.
- 4.2x blended return on ad spend
- 58% lower cost per opportunity
- $3.1M in pipeline from paid media
- 212% higher click-through rate on account-based creative
67% shorter sales cycle for a subscription brand
Spending $65K a month on paid acquisition, this brand watched deals stall for an average of 94 days, with forecasts below 60% accurate. In 60 days we rebuilt its lead operations: HubSpot structure, clear pipeline stages, automated routing with response deadlines and one pipeline dashboard.
- 67% shorter sales cycle
- 91% forecast accuracy
- 3.4x pipeline coverage
- 38% higher win rate
How an engagement works
Every engagement moves through Audit, Blueprint, Build and Optimize: we find the leaks, agree the KPIs, build the engine, then improve it every week against cost per qualified lead and pipeline.
How to choose a B2B lead generation agency
Choose an agency that reports on qualified pipeline rather than raw lead counts, owns the tracking end to end, and is clear about price and commitment before you sign.
- Ask what they measure: leads, qualified leads, or pipeline
- Ask who owns CRM routing and follow-up once a lead arrives
- Ask for published pricing and what happens if KPIs are missed
Pricing
Start with the free Pipeline Diagnostic. Paid options are the Pipeline Audit from $2,500, Fractional Growth Leadership from $5,000/month, and a Full Lead Engine Build from $15,000. Paid offers carry a 30-day money-back guarantee tied to pre-agreed KPIs.
How we measure lead quality
We judge B2B lead generation by what reaches your pipeline, not by form fills. These are the definitions we agree with every client before any spend goes live.
- Qualified lead
- A contact that matches your agreed customer profile and budget band, and has asked to talk.
- Sales-accepted lead
- A qualified lead your sales team has reviewed and agreed to work.
- Pipeline
- Sales-accepted leads that became open opportunities with a value in your CRM.
- Cost per pipeline dollar
- Total marketing spend divided by the pipeline value it created in the same period.
Where we work
Ideabazi is headquartered in Newark, Delaware, and works with brands across the United States, with dedicated pages for New York and Los Angeles.
131 Continental Dr, Suite 305, Newark, DE 19713 · +1 (916) 220-6412Frequently asked questions
How much does a B2B lead generation agency cost?
It depends on scope. At Ideabazi, the Pipeline Diagnostic is free, the Pipeline Audit starts at $2,500, Fractional Growth Leadership starts at $5,000 per month, and a Full Lead Engine Build starts at $15,000. Each paid offer is covered by a 30-day money-back guarantee tied to KPIs agreed before work starts.
What is the difference between a lead generation agency and a marketing agency?
A general marketing agency often measures awareness, traffic or creative output. A lead generation agency is accountable for qualified leads and pipeline, so it owns targeting, conversion, CRM routing and attribution, not only the campaigns themselves.
Is a B2B lead generation agency right for my company?
It usually fits when you already spend $10K–$250K a month on marketing but cannot see which spend produces pipeline, or when leads arrive but are not followed up fast enough. The free Pipeline Diagnostic tells you whether an agency engagement makes sense.
Find out where your pipeline leaks
The free Pipeline Diagnostic reviews your paid channels, lead operations, CRM data and attribution, and gives you a 90-day roadmap outline in 5 business days.
Get My Free Pipeline Diagnostic